Because I read about these things (since it's less depressing than the real news, and more digestible in junk food size portions than
The Magic Mountain) apparently Jessica Simpson got fat. I never actually watched Newlyweds, but I do know what it was about thanks to the vacuum that is pop culture. Um, and also, its title.
I know that the shtick was that she was ditzy and cute, and he put up with it in a finger-shaking way. I Love Lucy for people who:
A) Can't deal with words with more 3 syllables. (
Vitameatavegamin? Huh?)
B) Can't deal with anything in black and white.
C) Forget about something within a few weeks after its lifespan expires.
OK, a half bit reality TV personality got fat by Hollywood standards. No big deal. But then, apparently, there was a backlash because she LOOKED GREAT and MAYBE PUT ON A FEW POUNDS and HOLLYWOOD HAS UNREALISTIC EXPECTATIONS FOR REAL WOMEN'S BODIES.
I'm gonna call equal measures of duh and bullshit on that.
Part of the business of Hollywood, of MTV, of entertainment in general, is selling a fantasy. And the fantasy of Jessica Simpson includes someone cute, impossibly skinny, and with huge boobs. That's what she's been marketed as since she was just another virginal-not-crazy-Britney wannabe; that's been the image she and her managers have very conscientiously been trying to sell for the past 10 years. Is it unrealistic? Yes, of course. Did she starve herself? Maybe. But it's a living, and a very lucrative one at that.

So, now that she looks a little more normal, no wonder people are calling her out. She is literally not living up to her own her own image, of what the red blooded American woman should look like. And something everyone, red blooded Americans included, loves is schadenfreude when their graven idols fall and chip.

After all this time, she and her handlers should be savvy enough to know when she has to get to the gym, and when she should diet, before being photographed in skintight clothing for a public performance. They should know that Jessica Simpson, as she has been marketed, is not a real woman. She is more like a Barbie doll.

If an issue were made of Meryl Streep, or Aretha Franklin, or Hillary Clinton gaining weight, then there would be a double standard at play. The difference there is that these women have built their careers on their respective talents, intelligences, and bodies of work, rather than on their physical appearances. If their physical appearance were brought into play, it would have little, if anything, to do with the way these women have, in fact, presented themselves to the world.
So, this is why I say that there is not a double standard being applied when Jessica Simpson is called fat. She is failing to live up to her own standard of beauty, which a good chunk of the money earned off of that probably goes right back to maintaining. Since much of this public figure's career is based on appearance and very little on substance, what else is there to go on?